The Spoga Horse Award is an integral part of the Spoga Horse Autumn which takes place from the 6th to the 8th of September 2020 and is the opportunity to present innovations, sustainable approaches in equestrian sport and successful sales concepts for the equestrian trade and to see them gain awards.
Koelnmesse has been presenting the Spoga Horse Award together with its trade journal equitrends International for 20 years. From now on, companies can apply for the award with innovative products, proven sales concepts and their strategies for more sustainability and CSR in the equestrian sports retail trade.
Entrepreneurs have the opportunity to apply in a total of three categories and potentially receive a nomination: In the field of innovation, all products that have been on the market for less than one year, are progressive or represent a significant improvement compared to existing products have a chance. Innovative products should be problem solvers. Ideally they should also be characterized by high-quality materials. An easy handling of the product and a clear vision of the company round the applicant´s profile off.
In the categories sales concept and sustainability, organizers and jurors are particularly pleased to receive new suggestions from the applicants. So far, the number of applicants in both categories has been relatively small compared to the field of innovation. In the area of sales concepts, presentation aids, samples and models can be submitted as well as advertising and information aids, transport aids and concepts for personnel selection and quality management. Ideas for successful sales strategies, new ideas for customer acquisition and customer loyalty can also be submitted. In the third category, sustainability and CSR, everything revolves around social responsibility and aspects of environmental protection in projects at home and abroad. This can relate to the way employees are treated as well as to measures to reduce energy consumption, save resources and use renewable raw (and regional) materials.
After the online registration for the Spoga Horse Award, the five jurors examine all the submitted products and concepts and decide which of the ideas deserve a nomination and may present themselves in the special exhibition area. All nominated companies also have the opportunity to present their products, sales and sustainability concepts in the Innovation Pitch. The pitch will take place for the second time in autumn on Monday, 7th of September 2020 at 15:30 o´clock. Afterwards the jury will discuss which products and concepts will convince them the most. The jurors are experts from the equestrian industry, more precisely from the specialist trade, trade press and consulting. They discuss and decide individually which products they find convincing. Together they determine the order of the winners. Only the votes of the trade visitors can still slightly overturn this decision from the jury session. During the award ceremony, the winners will hear who gets the first places in the three categories. The award ceremony will take place on Tuesday, the 8th of September 2020 at 12 o´clock.
Participate and benefit
Companies that qualify for the Spoga Horse Award are represented at the trade fair twice: with their submitted product or concept on the special exhibition area of the award and, of course, at their own stand. In addition, all nominees will be mentioned in the print and online media of Koelnmesse and equitrends International. This significantly increases international visibility before and after the trade fair.
By the way: in addition to the regular three categories, all exhibitors have the chance to receive a special prize. However, the jurors will only award this prize if they are completely convinced by a product, project or concept.