Mühldorfer Nutrition AG took over the horse feed brand Speed on June 1st of 2020. The purchase is intended to strengthen the position of the special feed manufacturer from Upper Bavaria in the market.
Special feed manufacturer Mühldorfer is already one of the European market leaders in the horse feed sector, according to its own statements. With the purchase of the horse feed brand Speed, the Upper Bavarian company wants to open up the product areas around dietary supplements, supplementation and care. With this additional market segment Mühldorfer wants to strengthen its position.
The Speed brand has undergone a relaunch. This involved the design of the brands but also new as well as already known and tested products. In a press release, Mühldorfer stated that its horse feed continues to stand primarily for natural, healthy feed.
The Speed brand was founded in Schleswig-Holstein in 1963 and has been based in Hohenlockstedt ever since. Its expertise is based on many years of experience in top-level equestrian sport and horse racing. In recent years, the company has concentrated primarily on leisure, breeding and hobby equestrian sports.